Week 6

In the final week of the Millennial Mom Project we step back to see everything that was gleaned from this immersive, qualitative study.

For more of our insights on this project, download our white paper

"In order to generate empathy, it’s essential to have an intimate understanding of not only their opinions and attitudes but the real behaviors they display each and every day. We look to identify the subconscious drivers behind those behaviors.”
– Scott Madden

How are Millennial Moms wired differently than their predecessors?

The Millennial Mom Project is a 5-6 week webisode series that will help us uncover what makes this generation of moms different from previous generations. This is a reality-based content series that looks at 4 Millennial moms who differ on so many levels, yet share one common characteristic: trying to navigate the new parenting waters of this generation. Throughout the episodes, we will reveal insights on how they think, behave and shop. We hope you will take this journey with us.

Amanda Giovino

With all of the data and technology available, Amanda finds being a millennial mom to be particularly challenging, yet highly rewarding.

Kasha Carvalho

Kasha is unabashedly figuring out the good, the bad, and the ugly of being a Millennial mom as she paves her own way.

Brittany Wheaton Calloway

After just 5 months, Brittany has decided to “surrender to motherhood”, using Pinterest and blogs to guide her way.

Vanesa Ortiz

Vanessa is determined to bring her baby into this world with positivity, using her past experiences to motivate, teach and find ultimate true love.

#mmproject

Connelly Partners

Element

For more info on Connelly Partners and the Millennial Mom Project contact Scott Madden.